Website

Cinevault Studios

A London rental house with the industry's best cameras, lenses and lights, and no website. We built one that shows the kit, the process and the work, and ends in an enquiry.

Client: Cinevault Studios, London
Sector: Cinema equipment rental
What we built: Website
Live: cinevaultstudios.com

The brief

Great kit, known only by word of mouth.

Cinevault rents digital cinema cameras, cinematic lenses and lighting to productions in London. The people who have worked with them rate them highly, and almost all new work came through recommendations.

Anyone hearing the name for the first time had nothing to look at. Cinevault needed a site that earns a first-time visitor's trust as quickly as a recommendation does, and gets them to ask for a quote.

How we did it

01 Research

Who rents, and what they check first.

Production teams book kit against a schedule and a budget. Before they call a rental house, they want to know what is on the shelf, that it is looked after, and who has shot with it. We built the site around those three questions.
02 Strategy

One page, one path to an enquiry.

A single page that runs in the order a producer thinks: the brands Cinevault carries, why the kit can be trusted, the cameras, lenses and lights on offer, the productions they support, the films shot with their equipment, and then a short enquiry form.
03 Design

Dark and cinematic, with the kit up front.

A dark interface with gold accents, so the equipment and the film stills carry the page. Big imagery, short copy and clear labels for cameras, lenses and lights.
04 Activate

Built to turn visits into enquiries.

A fast, responsive build that works as well on a phone on set as on a desk. The page ends in a short form for name, email, number and a note about the shoot, which goes straight to the Cinevault team.

The key decision

Show the films before asking for the call.

Productions trust kit they have already seen on screen. So the posters of films shot with Cinevault equipment sit right above the enquiry form, as the last thing a visitor sees before getting in touch.