We create brands. Then we build what sells them.

For business owners and founders who take digital seriously. We shape a brand your customers connect with, then build the websites, apps and stores where that connection turns into business.

How we work

Our usual route into a project.

  1. 01 Research

    We study the market and talk to the people who buy.

    We speak to your customers or users to understand the problem, test what we're assuming and find out what they'd actually pay for. Alongside that, we look at what makes the business different, who it competes with and how big the market is.

    • Customer interviews
    • Assumptions
    • Competition
    • Market size
    • Uniqueness
  2. 02 Strategy

    Then we lock the strategy.

    Who the brand is for, what it promises, how it sounds and what success looks like. For a product, it also covers what goes into the first version and what waits. We agree all of it with you before anything is designed, and every decision after this gets checked against it.

    • Audience
    • Positioning
    • Voice
    • Version 1 scope
    • Goals
  3. 03 Design

    We design the brand and the product.

    The brand comes first: a name if it needs one, the identity, colour, type and guidelines. Then the product: user flows, screens and a clickable prototype that we put in front of real users before anything is built.

    • Identity
    • Guidelines
    • User flows
    • Prototype
  4. 04 Activate

    Then we build it, launch it and keep improving it.

    A custom website, app or online store, built for the business goal behind it: more enquiries, more sign-ups, more orders. After launch, we track the numbers that matter and keep making it better.

    • Website
    • App
    • Store
    • Launch
    • Measure

Selected work

Websites, apps and stores we've designed and built for businesses in India and the UK.

  1. Cinevault Studios website

    Website

    Cinevault Studios

    Cinema equipment rental, London

    A London rental house with the industry's best cameras, lenses and lights, and no website. We built one that shows the kit, the process and the work, and ends in an enquiry.

    Read the case study
  2. BIND app

    Mobile app, iOS and Android

    BIND

    Marketplace app, India

    A marketplace for home-based businesses: chefs, bakers, tailors and groomers. Sellers open a virtual store and unlock customer enquiries with coins.

    Read the case study
  3. Alphaplus Technologies website

    Website

    Alphaplus Technologies

    Compliance software for banks, Mumbai

    A redesign for a compliance software company that works with Indian banks.

    Visit the site
  4. Prunela website

    Online store

    Prunela

    Women's fashion, Mumbai

    A WooCommerce store for a western wear label made for sizes L to 7XL.

  5. Binaryveda website

    Website

    Binaryveda

    Mobile app studio, India

    UI design and a custom WordPress build for a mobile app consultancy.

Who we work with

Business owners

You run a business that works well offline, and you know it should be doing more online. You want a brand that looks as good as your work, and a website or store that brings customers in.

Build your brand and website

Founders

You have an idea and you're ready to test it properly. You want a brand that earns trust from day one, and a first version of your app that's small enough to ship and good enough to learn from.

Build your MVP

Have something to build?

Tell us about the business and who it's for. We'll come back with questions, then a plan.

Or write to

What do you need?

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