Client onboarding is the initial stage where the agency establishes a strong foundation for the project by understanding the client’s goals, needs, and expectations. This involves gathering project requirements, setting expectations, and building a strong client-agency relationship.

During this phase, the agency creates interactive prototypes that showcase the user experience and interface design of the digital product. These prototypes allow for user testing and feedback before moving into full-fledged development.

Here, the agency’s development team turns the design and prototypes into a functional product. Rigorous testing is conducted to identify and fix any bugs or issues before the product is ready for launch.

The beta launch involves releasing the product to a limited audience to gather feedback and make final refinements before the official launch. This phase is crucial for testing the hypothesis developed during Research phase.

Based on the feedback received during the beta launch, the agency can decide whether to pivot the product’s direction or accelerate its launch. This phase requires a thorough analysis of user feedback, market trends, and project goals.