At Digital Streak, we commence UX Design for Websites by defining the desired outcome that we want from a visitor. This varies business-to-business and it could be,

• signing-up visitors for a product demo
• filling-up of contact details for a service that could later be followed up by sales personnel
• downloading/purchase of the ebook
• signing up for an event
• and many more instances

With goals being defined, it’s time to create user personas who would benefit from your website’s offerings.

We also conduct user interviews to get insights in terms of the value being offered from your website, competition and problems that your user faces.

With compelling insights from research in our hands, we zero in on the personality of your website. Mainly we establish the following,

• Fonts
• Colors
• Border Radius
• Imagery

As we follow the content-first approach in our UX Design projects we also establish Brand Language at this stage.

The final stage where all the hard-work gets materialized is where we start designing & prototyping pages for different screen sizes.

We also showcase the designs to users to get their feedback. Based on the feedback designs can be tweaked and prototypes can be altered.

This way we end up achieving the goal we started-off with for website’s UX design.