With plenty of platforms at disposal, an e-commerce website setup and deployment is not a huge ask. But the successful ones go the extra mile to understand the right appeal that will attract the buyers.

During the research phase, we understand your would-be buyer’s thinking when it comes to the products that are being sold. We also do a Brand Gap analysis to understand how the competition is perceived. This also helps us to know if there is an opportunity for brand positioning that your website can benefit from.

At this stage, it is also important to understand if there is any feature that your buyers are looking for. For instance, during the research, we may find that your buyers will be keen to make full use of products on sale. Hence, making sure the design has a prominent and well-showcased section for on-sale products.

As of now, we are well aware of the appeal that your buyers look forward to. We form your website’s personality that will appeal to the buyers and guidelines that act as a foundation for the UX Design task.

Here we lock-in on,

• Fonts
• Colors
• Border Radius
• Imagery

As we follow the content-first approach in our UX Design projects we also establish Brand Language at this stage.

At the final stage, we start delivering the essential screen for e-commerce websites, primarily,

• Homepage
• Product Category Page
• Product Page

The primary purpose of any UX Design task in e-commerce is to design experience that promotes sale of products. Hence, building a checkout experience that aligns well with the appeal is crucial. Even integrating features like ‘customers also bought’ and ‘products you viewed’ in the UX Design are necessary.

Through our proven strategies for we make sure your e-commerce website is not just another e-commerce website or a clone of an existing e-commerce website but rather a standout one.