With plenty of platforms at disposal, an e-commerce website setup and deployment is not a huge ask. But the successful ones go the extra mile to understand the right appeal that will attract the buyers.
During the research phase, we understand your would-be buyer’s thinking when it comes to the products that are being sold. We also do a Brand Gap analysis to understand how the competition is perceived. This also helps us to know if there is an opportunity for brand positioning that your website can benefit from.
At this stage, it is also important to understand if there is any feature that your buyers are looking for. For instance, during the research, we may find that your buyers will be keen to make full use of products on sale. Hence, making sure the design has a prominent and well-showcased section for on-sale products.