We start by understanding the likes and dislikes of your ideal user persona. Based on your brand’s strength and competitive advantage we start off with,
- Narrowing down of social media platforms where your audience is active.
- Create a Content Calendar that will help start with a meaningful conversation with your audience.
- Use boost post feature for posts that are of importance. This is to get more conversations on those posts and get more followers.
- Create marketing messages as per the latest feature introduced in social media platforms. For instance, stories feature on Instagram.
- Plan & execute ideal webinar sessions to get your audience face-to-face with the promoters of the brand where a pain point gets resolved.
The steps specified above are the ideal steps for creating a social media marketing plan for a brand. Yet we come up with a concrete plan of execution, only after understanding your business in detail. As there could be some brands where Influencer Marketing will also be an effective way of reaching to your niche.